Senior Analyst, Performance Marketing
The Senior Analyst, Performance Marketing is a critical member of the Performance Marketing team at Build-A-Bear.
They will be responsible for channel and campaign production, day-to-day reporting and measurement, and accurate and on-time delivery of campaigns.
The ideal candidate is data-driven, has a passion for digital advertising, driving results and excels at building strong relationships (internal and external).
Responsibilities:
Effectively collaborate with a variety of internal and external partners to define requirements, creative and messaging, solicit feedback and confirm campaign and promotional details (timing, budget, messaging and expected outcomes) Partner with and take direction from the Sr Manager to develop Performance Marketing media mix & spend strategy Coordinate campaign execution, optimization, and delivery, ensuring campaigns drive qualified traffic and exceed KPI goals Ensure campaign and asset production (i.
e.
search copy) are complete, accurate and on-time Provide actionable and regular analysis and insights for performance marketing channels, identifying campaign and channel optimization opportunities, including tracking performance against budget and forecast goals Partner with Sr Manager on a testing roadmap, and regularly conduct a variety of digital experiments.
Stay current with Google, Meta and other Performance Marketing best practices and emerging trends Leverage a range of available reporting tools to understand campaigns; including, Paid Platforms (Meta, Google, TikTok etc.
), Web Analytics (Google Analytics), Datorama and other tools (as directed) Develop and maintain a consistent reputation as a self-starter, collaborative and effective partner Other duties as assigned by management
Qualifications:
Bachelor's degree required Passion for digital marketing A minimum of 2-5 years of day-to-day Paid Social and/or Paid Search campaign production and analytics (in-house or agency) required 1
years of experience setting up digital experiments and/or tests in Paid Social or Paid Search Google Analytics, Facebook Blueprint, and/or Google Ads Certified preferred A working knowledge of digital marketing platforms and metrics, with an understanding of campaign settings and new innovations Self-starter with strong project management skills and attention to detail Efficient and effective at working cross functionally to collect requirements, respond to questions and complete tasks Excel enthusiast and power user with proven experience building forecasts, analyzing campaign performance, and budgeting in spreadsheets Strong analytical reasoning and planning skillsBuild-A-Bear Workshop offers an exciting, fun and fast-paced work environment.
One of our core values is Embrace - we value the diversity, individuality and background of our associates, Guests, and business partners and we cultivate an environment of inclusion.
Come see the difference in our company culture! Recommended Skills Analytical Attention To Detail Blueprinting Campaigns Data Analysis Digital Marketing Estimated Salary: $20 to $28 per hour based on qualifications.
They will be responsible for channel and campaign production, day-to-day reporting and measurement, and accurate and on-time delivery of campaigns.
The ideal candidate is data-driven, has a passion for digital advertising, driving results and excels at building strong relationships (internal and external).
Responsibilities:
Effectively collaborate with a variety of internal and external partners to define requirements, creative and messaging, solicit feedback and confirm campaign and promotional details (timing, budget, messaging and expected outcomes) Partner with and take direction from the Sr Manager to develop Performance Marketing media mix & spend strategy Coordinate campaign execution, optimization, and delivery, ensuring campaigns drive qualified traffic and exceed KPI goals Ensure campaign and asset production (i.
e.
search copy) are complete, accurate and on-time Provide actionable and regular analysis and insights for performance marketing channels, identifying campaign and channel optimization opportunities, including tracking performance against budget and forecast goals Partner with Sr Manager on a testing roadmap, and regularly conduct a variety of digital experiments.
Stay current with Google, Meta and other Performance Marketing best practices and emerging trends Leverage a range of available reporting tools to understand campaigns; including, Paid Platforms (Meta, Google, TikTok etc.
), Web Analytics (Google Analytics), Datorama and other tools (as directed) Develop and maintain a consistent reputation as a self-starter, collaborative and effective partner Other duties as assigned by management
Qualifications:
Bachelor's degree required Passion for digital marketing A minimum of 2-5 years of day-to-day Paid Social and/or Paid Search campaign production and analytics (in-house or agency) required 1
years of experience setting up digital experiments and/or tests in Paid Social or Paid Search Google Analytics, Facebook Blueprint, and/or Google Ads Certified preferred A working knowledge of digital marketing platforms and metrics, with an understanding of campaign settings and new innovations Self-starter with strong project management skills and attention to detail Efficient and effective at working cross functionally to collect requirements, respond to questions and complete tasks Excel enthusiast and power user with proven experience building forecasts, analyzing campaign performance, and budgeting in spreadsheets Strong analytical reasoning and planning skillsBuild-A-Bear Workshop offers an exciting, fun and fast-paced work environment.
One of our core values is Embrace - we value the diversity, individuality and background of our associates, Guests, and business partners and we cultivate an environment of inclusion.
Come see the difference in our company culture! Recommended Skills Analytical Attention To Detail Blueprinting Campaigns Data Analysis Digital Marketing Estimated Salary: $20 to $28 per hour based on qualifications.
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